Break-out Panel Discussion

Creative Industry Panel:
Maximising Africa’s creative economy


Ballroom 2 22 April 2017 14:15 - 15:35

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Omoyemi Akerele
Welwitschea dos Santos
Eddie Kadi
Emma Menell
Andrew Osayemi

Panel Theme:
Maximising Africa’s creative economy

Panel Description:
Given the abundance of talented professionals in the creatives space in Africa, the continent has underperformed in profiting from this talent. According to an UNCTAD report, Africa’s contribution to the world export of cultural goods was reported as marginal, amounting to less than 1% with the key contributors being North African countries and South Africa.

Africa is underrepresented globally for creative goods and services due to its limited supply capacity, lack of intellectual property knowledge, obsolete policies and regulations, as well as underinvestment in the industry, particularly infrastructure.
To maximise Africa’s creative economy and increase Africa’s contribution to the global creative economy, some key questions need to be addressed:

Guiding Questions:

  1. How can Africa profit from its creative industries?
  2. How do providers in creative industries get access to capital and business expertise?
  3. How can Africa’s creative economy trigger a value chain between artists, entrepreneurs, producers, distributors, support services and consumers?
  4. How can cultural and artistic activities become an integral part of economic development and social progress?

Panels Overview:

Technology Panel:
Africa and the next wave of digitization

Finance Panel:
Financing African Businesses –
Successes, Challenges and The Way Forward

Energy & Infrastructure Panel:
Resource-full but not yet power-full

Creative Industry Panel:
Maximising Africa’s creative economy

Innovation Panel:
Changing the game: Sustainable solutions fuelling the next phase of Africa’s economic development

Entrepreneurship Panel:
“Made in Africa” Entrepreneurs:
Why, When and How to Build and Invest in an African Start-up?

African Opportunities Panel:
Navigating African career and entrepreneurial opportunities